Welcome to Episode 43 of Sit & Sew Radio, a Quilt Addicts Anonymous podcast.
If you have been anywhere near your phone or a computer and you follow the who’s who of quilting celebrities on social media, chances are you heard the news that FreeSpirit has gotten a new lease on life. The brand that is home to some of the most well-known fabric designers in the industry was purchased by Jaftex, a family-owned company that also owns Henry Glass, Studioe, Blank Quilting and many more popular sewing industry brands.
Scott Fortunoff, one of the fourth-generation owners of Jaftex, came on the show to talk about the acquisition, how they plan to make FreeSpirit profitable and how this was the deal of a lifetime.
The Kaffe Fassett Collective, Tula Pink, Anna Maria Horner and many other big designers are staying on with FreeSpirit under the new owners, and much of the support staff will remain in place as well.
Scott Fortunoff, fourth generation owner Jaftex
Scott and I also talk about the history of Jaftex, how it has evolved over its 88-year-history from Scott’s grandfather selling imperfect goods and leftover fabric lots to creating women’s sleepwear to acquiring fabric manufacturers that sell to retail chains and quilt shops. And with the acquisition of FreeSpirit, Scott is hopeful this means Jaftex will be around for his sons and nephews to be the fifth generations of Fortunoffs to run the company.
You can learn more about Scott on his blog, Tales of a Fourth Generation Textile Executive. Click here to check out his latest entries.
If you would like to shop FreeSpirit fabric, we have lots to choose from over at shop.quiltaddictsanonymous.com. We are expecting to the complete line of Tula Pink All Stars to ship any day now. Plus, we have fabric from Amy Butler, Kaffe Fassett, Anna Maria Horner and FreeSpirit Essential Solids.